The PG Era in WWE began in 2008 and lasted until around 2013. During this time, WWE focused on producing family-friendly content in order to attract a broader audience, particularly younger viewers and advertisers. This era saw the implementation of stricter guidelines regarding language, violence, and sexual content in WWE programming.
The PG Era was characterized by a shift towards more kid-friendly storylines and characters, with an emphasis on positive role models and a reduced focus on edgy or controversial content. This era also saw the introduction of new talent and the development of stars such as John Cena, Randy Orton, and CM Punk.
Despite some criticism from longtime fans who felt that the PG Era lacked the grit and intensity of previous eras, WWE's focus on appealing to a wider audience proved to be successful in terms of ratings and revenue. The PG Era also saw the rise of social media and digital distribution platforms, which allowed WWE to reach new audiences and engage with fans in innovative ways.
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